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WhatsApp Business

The WhatsApp Business app, the API and pricing.

WhatsApp has become one of the first places customers go when they want a quick answer from a business, but the business versions can be confusing at first. This category is for small and growing teams deciding how to use WhatsApp professionally: the free app, the paid platform for software and teams, and how pricing works.

In the guide below you will find a side-by-side comparison of the two options, how per-message charges are calculated, the signs that you have outgrown the phone app and practical ways to keep costs under control once several people answer from the same number.